To position HelloFresh as the expert on all things food, Easter was a perfect opportunity to create a campaign in which we fully focus on eggs.

We created an infographic about eggs. It was featured on a customized landing page, on our social channels and in our magazine- FreshTimes. Additionally  a set of images were derived from the original design for people to share online.

This campaign promoted our egg based recipes, such as shakshuka with egg and goat cheese, portobello burgers with a fried egg & white asparagus with ham & egg.

Link to the landingpage


Year: 2018
Tasks: concept, art direction, web design
Illustration: Susana Mac Loughlin (HF)
Photography: Inhouse studio of HelloFresh