Uniqlo claims to be a technology company, not a fashion company. The clothing comes in collections as ‘Airism’ or  ‘Heattech’ – basic pieces that are especially made for certain weather conditions.

For the opening of the stores Flagshipstore in Berlin, the store would be covered with an interactive wall. This wall would show different pieces of the collection, depending on the weather. So whenever the sun would break through a pieces of the Airism collection would appear, and so on.


Year: 2013
Tasks: concept & graphic design