Over the last few years we have seen two trends in the food sector that couldn’t be more opposite from each other. The first trend being the obsession for everything sweet, going from cupcakes to cronuts and from muffins to macarons.
At the same time people are more and more concerned with their diets and try to stay in shape.

With the launch of ‚Sweeteas Teekanne brings these two trends together. The campaign ‚Enjoy without Regrets’ shows that cakes are not necessarily guilty pleasures.

Each motif shows one cake, which visualizes one of the three Sweeteas flavours: Blueberry Muffin, Caramel Apple Pie, Strawberry Cheesecake


Year: 2017
Tasks: concept,
Art Direction

Kerstin Knapp
CGI Artist:
Jasse Kyttänen