We were asked to come up with a campaign that would draw more attention to the Adidas online shop, the only shop in the world where you get your favorite Adidas products  designed  to your personal preferences.

We decided  to pick one of Adidas’ most iconic products for this campaign: the  Adilette.

We created an online campaign in which famous athletes showed their customized Adilettes, for example: Alabalette, Petkolette, Bastilette & Özilette. The colors we picked for their Adilettes are referring to their clubs or nationalities.


Year: 2013
Tasks: art direction & graphic design


  • ADC Deutschland, Bronze – Digitale Kampagne
  • ADC Deutschland, Auszeichnung – Dialog Crossmediale Kampagne
  • Das Jahr der Werbung, Silver Megaphone – Social Media Activation
  • silver megaphone – social media activation – das jahr der werbung 2015
  • gold – web campaign – annual multimedia award 2015
  • gold – web campaign – annual multimedia award 2014