HELLOFRESH PREMIUM
RESTAURANT WORTHY RECIPES BY HELLOFRESH
In 2018, HelloFresh added premium recipes to the menu.

Since the introduction of this new segment, I’ve been closely involved with development of the visual identity. This included creating a style guide defining the colors, typefaces, guidelines for the recipe photography and promotional videos. I developed various brand collaterals (print ads, inbox material, online banners) to launch the Premium recipes for an effective communication.

An event was organized for the promotion of the Premium recipes at our CEO’s house by inviting food bloggers and influencers. They could try the Premium recipes as if they were dining in a restaurant .

I developed the visual identity for the event that included elements like brand mark, invitations, menu cards and the embroidered napkins.

HelloFresh

Year: 2018
Tasks: art direction & graphic design